Multifamily Utility Company
The Project Scope
Redesign and redevelop a comprehensive 300+ page website to enhance speed, performance, and user experience, ensuring the current on-page SEO remains unaltered. Transition from Divi to a more streamlined platform by crafting a custom WordPress Full-Site Editor block theme from the ground up.
My Process
Utilizing the Sketch app, I meticulously designed the site layout, then developed a custom WordPress Block Theme based on the mockups. This involved crafting a theme.json file to ensure consistent brand styling, constructing block patterns for versatile page-building elements, and developing a specialized React multi-block plugin to refine existing WP blocks and forge new ones tailored to the MUC brand's requirements.
The Results
- The website's speed experienced a staggering three-fold enhancement.
- The site's customization capabilities were supercharged, equipped with bespoke MUC blocks and page blueprints.
- The mobile interface transitioned from cluttered and disjointed to sleek and fluid.
- A total of 19 redundant plugins were eliminated, and the WP Admin dashboard was meticulously organized, featuring custom post types for a streamlined editorial process.
What The Client Said
You're an incredible developer, which was really highlighted when we got rid of all the cruft left behind by the former developer. Every time I visit the MUC site I'm always so impressed by how fast it is now.
Denise Deverelle, MultifamilyUtility.com